The Basics of CMS and Google Analytics
- At July 27, 2011
- By Vincent T.
- In Online Marketing
Some of the most popular online marketing tools today are Content Management Systems (CMS). A CMS is an online interface that is integrated into a website; it allows a user to make revisions and updates to a website without having to know anything about web scripting languages.
The CMS we use most frequently at is called WordPress. WordPress is an open-source CMS know for its easy to use interface and blogging capabilities. Below are a few videos I’ve created to highlight the WordPress interface.
I’ve also included two videos on Google Analytics. Google Analytics is a powerful online tracking tool that enables one to track a website’s visitors and the visitor’s actions.